Neeraj Rai

Senior Solutions Architect at Amperity, the AI-powered customer data platform, with 15+ years across cloud, data engineering, and advertising technology. I design how enterprise brands unify their customer data — from data discovery and ingestion to identity resolution, the customer 360, and activation into warehouses and marketing channels. Before Amperity I spent five years at Amazon Ads building MMM, MTA, audience, and bid models on Amazon Marketing Cloud and AWS Clean Rooms.

Senior Solutions Architect · Amperity · London, UK · 2026 – Present

• Own end-to-end solution architecture for enterprise Amperity implementations, from data discovery to production.
• Design data ingestion and integration strategy across customer systems, cloud warehouses (Snowflake, Databricks), and activation platforms.
• Build and tune production-grade customer databases and SQL for performance at scale.
• Advise customer data, marketing, and engineering teams on best-practice architecture, translating technical trade-offs for every audience.

Ad Tech Consultant · Amazon Ads · London, UK · 2021 – 2026

• Led custom modelling initiatives across Amazon Marketing Cloud and AWS Clean Rooms.
• Built MMM, MTA, audience, and bid optimization models for global brands.
• Partnered with engineering & product teams on new AdTech capabilities.

VP, Operations / Solution Engineer · Dopamin (Advangelists)

• Led solution engineering and operations across multiple AdTech clients.
• Built APIs, automation, and integrations to streamline delivery.

• AWS Certified Solutions Architect – Associate
• AWS Certified Cloud Practitioner
• AWS Certified AI Practitioner
• Amazon Marketing Cloud Certification
• AWS Certified Machine Learning Engineer – Associate

• The Hungry List — technical writing on building with AI, customer data, AdTech, cloud, and the occasional cricket tangent.
• Cricket shot map — interactive wagon wheel. Because measurement brains apply to hobbies too.