What I'm tracking

Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value. The post AI budgets are growing faster than proof…

A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms. The post Why HIPAA compliance in martech goes beyond BAAs appeared f…

Marketing teams are rewarding AI builders, but they also need maintainers, monitors, and users. Here's why those roles matter. The post Not everyone in marketing should be an AI builder appeared first…

Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire e…

Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system. The post Nestlé Mexico Had More Scale Tha…

Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway? The post Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll appeared first on AdExchanger.…

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.…

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it…

The biggest creators are cutting their brand rosters and asking more of the partners they keep.…